Hi, I’m Holly—music therapist, small business owner, digital marketing strategist, and someone who understands firsthand the challenges of running a local service-based business.
My journey into the world of marketing didn’t start in a boardroom—it started in a Kindermusik classroom over two decades ago. In 2002, after falling in love with the program as a parent, I began teaching Kindermusik and officially launched my own studio, Grow and Sing Studios, in 2005. Over the years, my studio grew into one of the top Kindermusik programs worldwide, earning recognition year after year. I was honored as a Kindermusik Brand Ambassador and joined Kindermusik International as a University Coach, helping educators across the globe build their own successful businesses.
But growing a business wasn’t easy. I started out the old-school way—mailing flyers, handing out coupons, setting up booths at community events—doing anything I could to reach parents who might love my classes. Over time, I realized that digital marketing, particularly Google and Facebook Ads, could be a game-changer.
Like many small business owners, I tried to hire a digital ads manager, only to discover the pricing was completely out of reach. Agencies wanted not only a hefty fee for their services but also a percentage of my ad spend, which made scaling my ads unsustainable. I knew there had to be a better way.
So, I took matters into my own hands.
I invested in courses, tested strategies, and fine-tuned my approach—learning everything I could about running effective, budget-friendly digital ads. I focused specifically on what works for small, local service-based businesses like mine. And it worked. My business continues to thrive, and along the way, fellow business owners started asking for my help.
In 2023, I was invited to speak at the Kindermusik International Conference, where I presented on successful social media strategies to a packed room of educators. The response was overwhelming, and it became clear that small business owners—especially those with limited budgets—needed straightforward, effective digital marketing support. I decided to onboard some ads clients and their results have been amazing.Â
That’s how Savvy Ads by Holly was born.
I officially launched my business in January 2025, offering flat-rate ad campaign management, affordable monthly monitoring, and personalized 1:1 coaching. No hidden fees. No percentages of ad spend. Just smart, strategic advertising that helps small businesses grow—without breaking the bank.
I’m also a wife, mom, musician, and entrepreneur. My daughter, Anna, is a musician, composer, and author, and my son Aiden is thriving in college. My husband and I also run FunBox Photos, a photo booth business in Central Florida. We love building businesses that bring people together, and I’m incredibly proud of what we’ve created.
Now, I’d love to help you do the same. Whether you need a high-performing ad campaign, ongoing optimization, or just some coaching to help you feel confident running ads yourself, I’m here to make digital marketing feel simple, exciting, and effective.
Let’s grow your business together.
20+
Years of small business owner experience
19+
Awarded Kindermusik Top Program & Brand Ambassador
10+
Years of Leadership in Coaching, Presenting & Marketing Strategy


My mission
The mission of Savvy Ads by Holly is to support and uplift small, local service businesses by making digital advertising accessible, effective, and stress-free. I believe that passionate business owners deserve to be seen and heard, regardless of budget or marketing experience. Through thoughtful strategy and a deep understanding of their unique challenges, I strive to create ad solutions that help them grow, connect with their communities, and thrive in an increasingly digital world.
My values
At Savvy Ads by Holly, I believe that small, local service businesses are the heartbeat of their communities. My work is built on the values of integrity, accessibility, and empowerment—ensuring that business owners get real results without unnecessary complexity or inflated costs. I value transparency, ethical marketing, and a deep commitment to helping passionate entrepreneurs grow their businesses in a way that feels authentic and sustainable. Your success is my success, and I’m dedicated to making digital advertising a tool that works for you, not against you.
- Integrity – Honest, ethical, and transparent strategies with no gimmicks.
- Accessibility – Digital marketing should be approachable, no matter your experience or budget.
- Empowerment – Helping small business owners feel confident and in control of their growth.
- Community-Focused – Supporting the local businesses that make neighborhoods thrive.
- Results-Driven – Every strategy is designed with purpose, backed by data, and focused on what works.

What Small Businesses are Saying
Dee Lancaster2025-04-16 I highly recommend Savvy Ads by Holly! Even though I’ve only been working with her for a short time, I’ve already seen real results—about 8 new leads and even a new customer. Holly is incredibly knowledgeable, creative, and patient. She guided me step-by-step through the intake process and she quickly got my Google ad up and running; it was easy and stress-free for me. I also really appreciate her transparency—her pricing and services are clearly laid out with no hidden fees. If you’re looking for help promoting your business, Savvy Ads by Holly is a fantastic choice. Kindermusik With Orly2025-03-10 Just a few weeks into my ad campaign with Savvy Ads and already noticing traction! Holly is great to work, explains things thoroughly with a free no-pressure consult and reasonably priced especially for small businesses. Highly recommend - A++ Christelle Linger2025-03-08 Working with Holly on our Google integration for our online shop was awesome! She was professional, energetic, and incredibly knowledgeable in her area. Her willingness to go the extra mile made the entire process smooth and stress-free. She followed up with us about every other day with updates on the job which was refreshing after having worked with another company that was not proactive in doing so whatsoever. Turn around was about a week and a half which was perfect for us. Highly recommend! Melissa Brown2024-12-18 Holly has been instrumental (see what I did there?) in helping me establish a presence on Google and even making suggestions to my website to gain leads for program enrollment. As a fellow Kindermusik educator, Holly understands exactly what we need to put in a Google ad to get our community to our website, and ultimately to register for our classes. Holly is wonderful at communication, open to suggestions, accommodating to a program's needs, and sincere to help her fellow Kindermusik educators. Five star rating from me! Angie Richter2024-12-17 Holly was a dream to work with! She set up my Google Ads, and I've been thrilled to have more leads coming in. Highly recommend! Saratoga Sings2024-12-17 Savvy Ads by Holly changed my business! My CTR increased from 1% to 11% in the first two months (seriously!) and my total ad costs DECREASED by 75%. No more guessing if I was doing it right, throwing money away and wasting my life staring at that screen trying to understand it! Let Holly do it for you....you won't regret it! I'm so excited to continue to work with her in the future. Melissa Overton2024-12-10 Holly at Savvy Ads is an absolute game-changer! Her expertise in Google Ads, tracking, and SEO has made a significant impact on my studio's online presence. She took the time to understand our unique needs and goals, crafting a strategy that delivers measurable results. Holly's professionalism, attention to detail, and clear communication made the entire process seamless. She doesn’t just set things up and walk away; she ensures everything is optimized and keeps us informed with updates and insights. It's been a joy to work with someone so dedicated and knowledgeable. If you're looking for someone to elevate your business with effective advertising and a strong digital footprint, I highly recommend Holly with Savvy Ads! Thank you for helping our studio thrive! Katherine Knight2024-12-06 Holly is just truly amazing to work with. She clearly has so much knowledge, and she helps you understand the WHY behind things. She explains metrics and lets you be as much or as little involved as you want. It’s such a relief to know that someone who KNOWS what they are doing is helping my business. A load off my shoulders! Would 100 out of 10 recommend! Corrie Rose2024-12-04 I’ve just recently hired Holly to help optimize my google ads and I am stunned at the significant increase in leads that I have been getting already! Thank you Holly!