My Story

Hi, I’m Holly—music therapist, small business owner, digital marketing strategist, and someone who understands firsthand the challenges of running a local service-based business.

My journey into the world of marketing didn’t start in a boardroom—it started in a Kindermusik classroom over two decades ago. In 2002, after falling in love with the program as a parent, I began teaching Kindermusik and officially launched my own studio, Grow and Sing Studios, in 2005. Over the years, my studio grew into one of the top Kindermusik programs worldwide, earning recognition year after year. I was honored as a Kindermusik Brand Ambassador and joined Kindermusik International as a University Coach, helping educators across the globe build their own successful businesses.

But growing a business wasn’t easy. I started out the old-school way—mailing flyers, handing out coupons, setting up booths at community events—doing anything I could to reach parents who might love my classes. Over time, I realized that digital marketing, particularly Google and Facebook Ads, could be a game-changer.

Like many small business owners, I tried to hire a digital ads manager, only to discover the pricing was completely out of reach. Agencies wanted not only a hefty fee for their services but also a percentage of my ad spend, which made scaling my ads unsustainable. I knew there had to be a better way.

So, I took matters into my own hands.

I invested in courses, tested strategies, and fine-tuned my approach—learning everything I could about running effective, budget-friendly digital ads. I focused specifically on what works for small, local service-based businesses like mine. And it worked. My business continues to thrive, and along the way, fellow business owners started asking for my help.

In 2023, I was invited to speak at the Kindermusik International Conference, where I presented on successful social media strategies to a packed room of educators. The response was overwhelming, and it became clear that small business owners—especially those with limited budgets—needed straightforward, effective digital marketing support. I decided to onboard some ads clients and their results have been amazing.

That’s how Savvy Ads by Holly was born.

I officially launched my business in January 2025, offering flat-rate ad campaign management, affordable monthly monitoring, and personalized 1:1 coaching. No hidden fees. No percentages of ad spend. Just smart, strategic advertising that helps small businesses grow—without breaking the bank.

I’m also a wife, mom, musician, and entrepreneur. My daughter, Anna, is a musician, composer, and author, and my son Aiden is thriving in college. My husband and I also run FunBox Photos, a photo booth business in Central Florida. We love building businesses that bring people together, and I’m incredibly proud of what we’ve created. In July, 2025, I proudly sold my music studio to one of our deserving educators and have gone “all in” with Savvy Ads by Holly.

Now, I’d love to help you do the same. Whether you need a high-performing ad campaign, ongoing optimization, or just some coaching to help you feel confident running ads yourself, I’m here to make digital marketing feel simple, exciting, and effective.

Let’s grow your business together.

20+

Years of small business owner experience

19+

Awarded Kindermusik Top Program & Brand Ambassador

10+

Years of Leadership in Coaching, Presenting & Marketing Strategy

desk on bed with laptop, coffee and calendar

My mission

The mission of Savvy Ads by Holly is to support and uplift small, local service businesses by making digital advertising accessible, effective, and stress-free. I believe that passionate business owners deserve to be seen and heard, regardless of budget or marketing experience. Through thoughtful strategy and a deep understanding of their unique challenges, I strive to create ad solutions that help them grow, connect with their communities, and thrive in an increasingly digital world.

My values

At Savvy Ads by Holly, I believe that small, local service businesses are the heartbeat of their communities. My work is built on the values of integrity, accessibility, and empowerment—ensuring that business owners get real results without unnecessary complexity or inflated costs. I value transparency, ethical marketing, and a deep commitment to helping passionate entrepreneurs grow their businesses in a way that feels authentic and sustainable. Your success is my success, and I’m dedicated to making digital advertising a tool that works for you, not against you.

Integrity – Honest, ethical, and transparent strategies with no gimmicks.
Accessibility – Digital marketing should be approachable, no matter your experience or budget.
Empowerment – Helping small business owners feel confident and in control of their growth.
Community-Focused – Supporting the local businesses that make neighborhoods thrive.
Results-Driven – Every strategy is designed with purpose, backed by data, and focused on what works.

What Small Businesses are Saying

    
 
 
         
   Sasha Gill Rezmer 
 
 
 
  Holly is absolutely incredible to work with! The landing pages, Google ads, Meta ads, data collection, and everything that goes into those are impeccable and have gotten me results I would never be able to do on my own! For a studio owner, the last thing I have time for is figuring out Google ads and Meta ads, let alone knowing or figuring out how to maximize my resources and budget. Having Holly to handle all that and guide me on initiatives is priceless, honestly, and the results speak for themselves. I'm not missing opportunities for lack of bandwidth and can focus on what I actually love doing - teaching!
  
 
        
   Alicia Romero 
 
 
 
  As a small business owner running a “one man show”, it is so nice to have someone I trust take something off my plate. Holly knows what she’s doing! I don’t have the time or desire to figure out how to run ads without wasting money, so handing everything over to Holly has been a great investment into my business. I used to get a handful of leads every semester. Now, I get several leads every week and many of these leads have converted (they are high-quality leads).  I also love her biweekly reports and suggestions for specific, easy things I can do to improve results. If you also have a local small business, I highly recommend Holly’s ad service.
  
 
        
   Joy McCoy 
 
 
 
  Holly is wonderful! She’s professional, fun, and easy to work with. Her help creating an ad campaign in Google has already started increasing traffic to our website and registrations for our studio! She understands our business from the inside out and helped us create a campaign geared directly for what we needed. So glad we contacted her!
  
 
        
   Rachel Stevens 
 
 
 
  I’m so thankful for Holly and what her hard work has done for us. We hit our enrollment goal and then some for this season, much in part to Holly's ads. Not only have they generated a lot of traffic, but it’s people who are a great fit for what we offer. After struggling to find someone effective to help with advertising for a couple of years, I’m over the moon!
  
 
        
   Rachel Smith 
 
 
 
  I am so thankful for everything Holly has done for my small business. I saw an immediate increase in leads when the landing page she created went live, and have had a significant jump in enrollment in the short time since the Google ads she set up started running.

When an issue on Google’s end prevented my ads from being shown, Holly handled the entire situation—staying on top of communication with both Google and me until it was resolved. Knowing she was managing it saved me so much time, stress, and guesswork.

Holly’s services have been more than worth every penny, and I can’t recommend her highly enough!
  
 
        
   Kindermusik of Greenville 
 
 
 
  Holly's expertise and professionalism cannot be matched. It is a relief to hand over the reins to her for all things Google ads! Not only does it save me a tremendous amount of time, but her knowledge of the process and understanding of algorithms ensures well performing ads for my business. Holly is always quick to respond, and I could not be more pleased with the quality of service she provides.
  
 
        
   Moss Estates 
 
 
 
  Working with Savvy Ads by Holly has been an absolute game changer for Moss Estates. Since launching her Google SEO and Meta Ad campaigns, we’ve seen a noticeable increase in high-quality leads almost immediately. Holly is incredibly knowledgeable, transparent, and genuinely honest about what works and why. Beyond the results, she’s a truly positive person and an absolute pleasure to work with—communicative, reliable, and clearly invested in our success. We couldn’t be happier and highly recommend her services.
  
 
        
   movedancebeborn7985 
 
 
 
  It is such a relief to have Holly in charge of my music school's google ads and marketing.  I get a consistent flow of new leads and customers and I never have to worry about how it just gets handled professionally and effectively.  I feel grateful to have a trusted, creative, organized professional.  I also must mention that her pricing set so that my business can afford the service and make a return on investment every single month which is incredibility difficult to find!  Thank goodness for Savvy Ads By Holly!
  
 
        
   Terrilyn Pickett 
 
 
 
  Really great results and service.
Holly takes time to work WITH you to include your branding and ideal students into your marketing. She's super knowledgeable and worth every dime!
  
 
        
   Eric Marshall 
 
 
 
  Holly is absolutely amazing! From day one she has been professional and produced results. She is really incredible! If you are deciding on an ad specialist to work with, look no further! Holly is the “go to” if you want to see success!! Highly recommend!