Flexible, ongoing ad strategy and management built around your business goals
$350/month
No long-term contracts
This is a longer-term, ongoing strategy—objectives are rolled out one at a time (typically every 3 months) to allow for proper learning and optimization. Most clients continue beyond initial objectives as we refine, relaunch, and build on what’s working.
What’s Included (At a Glance)
- Up to 3 growth objectives
- Ongoing management and optimization
- Monthly strategy call (includes training)
- Unlimited refreshes and relaunches
- 2 reports per month
- Complimentary access to select client trainings/webinars
Up to 3 Growth Objectives
Each growth objective represents a specific business goal (for example: lessons, early childhood programs, seasonal offers, etc.).
- The Savvy Plan includes up to 3 active growth objectives at a time
- Each objective is built with strategy and performance in mind
Objective Rollout & Strategy Approach
- A maximum of one new objective is launched within a 90-day period
- This allows time to build strategy, monitor performance, and optimize before expanding
This approach helps ensure stronger results and higher-quality performance across all objectives.
How to Think About This Approach
The most helpful way to think about it is separating rollout from ongoing optimization and refinement. Each objective is rolled out over a 90-day period—this allows time to build, launch, gather data, and begin meaningful optimization. From there, that objective continues to be refined while the next one is introduced.
Rather than thinking in terms of how many objectives fit into a set number of months, the focus is on building each one properly and layering from there.
What is a Growth Objective?
A growth objective focuses on a specific outcome or offer within your business.
- It may include Google Ads, Meta Ads, or a combination of both
- Budget is allocated strategically based on performance and goals
Important Note About Digital Ad Campaigns
Running Google or Meta ad campaigns is a long-term strategy—especially Google. While you may see some initial results quickly, meaningful and consistent clicks and conversions typically take time.
During the first month, Google’s algorithms go through a learning phase, gathering information about your business, your audience, and which ads perform best. This phase is completely normal and essential for long-term success.
As data accumulates, I’m able to refine targeting, keywords, and placements more effectively. Throughout the campaigns, I continuously monitor performance and make strategic adjustments—such as improving ad copy, removing low-performing search terms, adjusting bids, and fine-tuning the audience.
On average, it can take 3 to 6 months to see strong, consistent results. You may begin seeing impressions and clicks early on, but higher-quality leads, conversions, and return on investment typically improve as the campaign matures.
How Budgeting Works
For each growth objective, you’ll provide a total daily budget based on your comfort level.
From there, I handle the strategy.
- Your budget may be allocated across platforms (such as Google Ads and Meta Ads)
- I determine how to distribute that budget based on performance and goals
- Adjustments are made over time to improve results
This means you don’t have to worry about how to split or adjust your budget—I manage that strategically for you based on performance.
Unlimited Refreshes & Relaunches
If something isn’t performing as expected, ads may be paused, rebuilt, and relaunched with improved strategy.
There are no additional fees for this work.
Ongoing Management
Hands-on setup, optimization, and support across all active objectives.
Monthly Strategy Call
- Up to 1 hour per month
- Must be used within the month (does not roll over)
This time can be used for:
- Strategy
- Training
- Ad performance review
- Website or landing page feedback
- General marketing guidance
Additional time: $95/hour
2 Reports Per Month
- Keyword Report with performance insights
- Performance stats report
Additional Objectives
- The Savvy Plan includes up to 3 objectives
- Additional objectives are available for $150/month each
Clients may choose to add an additional objective or replace an existing one.
Additional Value
Savvy Plan clients may receive complimentary access to occasional trainings or webinars on relevant marketing topics.
Billing & Payment
- $350 is due at onboarding to begin services
- Ongoing billing is processed automatically on the 1st of each month
Cancellation Policy
- You may cancel at any time prior to the next billing cycle
- No refunds are issued for partial months once billing has occurred
Consult Credit (if applicable)
If a $50 consult was completed prior to signup, it will be credited toward your first payment.
What’s Not Included
- Conversion tracking setup and reporting
A Note on Working Together
A la carte is a great fit if you prefer to build and manage things one step at a time.
The Savvy Plan is designed for ongoing support, flexibility, and long-term growth.
Over time, the Savvy Plan may be more cost-effective and supportive as your business needs grow.
Ready to chat?
I offer a $50 Zoom consultation to discuss your digital needs. If you decide I’m a great fit for you, that $50 will be applied to my service fee.